Roca乐家亮相2017设计上海 开启发现灵感之旅

上海，2017年3月8日 欧洲百年卫浴品牌Roca乐家，携三件艺术展品惊艳亮相设计上海，以 “发现灵感之旅”为主题，联动上海展览中心乐家花园（Roca Garden）及Roca乐家上海艺术廊（Roca Gallery），倾情呈现一场关于“灵感形状”的奇趣探索，传递Roca乐家以设计为核心的品牌理念及对生活美学从不间断的追求。

Shanghai, March 8th 2017 Roca, World’s leading sanitary brand with one hundred years’history, unveiled its “The Discovery of Inspiration”exhibition in 2017 Design Shanghai through showcasing three sanitary ware inspired art pieces from Roca Barcelona gallery. Sharing the same theme of “The Discovery of Inspiration”, Roca held a series of activities in Roca Garden (Shanghai Exhibition Center) and Roca Shanghai Gallery, to present an innovative exploration on inspiration and reveal its commitment to design and endless pursuit for living aesthetics.  

灵感卫浴，打造

“设计”和“灵感”是Roca乐家密切关注的话题，对于参展2017设计上海，Roca乐家品牌方代表表示：“灵感的形态受个人所处时代、文化和地域背景影响而变化万千，我们希望更多的设计灵魂在乐家花园相遇，阅读Roca乐家产品背后的灵感地图，互相交流，互相启发，描画属于自己的灵感形状。”

Inspirational design, exclusively present

Roca has always been attentive to the idea of “Design”and “Inspiration”since its establishment. Mentioning Roca’appearance in 2017 Design Shanghai, the spokesman of Roca said, “Inspiration is defined by one’s cultural and geographic background as well as the era he/she lives. We would also like to see more design souls met in Roca Garden and charted the inspirational map behind Roca’s products. We also hope that people can get enlightened by others and share their unique interpretations of inspiration.”

灵感色彩，亲眼所见

此次出现在设计上海的装置艺术 “Emotional design”从Roca乐家巴塞罗那艺术廊越洋而来。其设计师认为灵感和情感有着近乎相同的本质，虽然没有的肉眼可见的形态，却能被真实而强烈地感知。该系列展品以Roca乐家Inspira、Amberes及W+W三系列产品为原型，运用玻璃纤维，彩色凝胶等多种材料打造流动质感，具象化展现Roca乐家产品背后的设计巧思。

Inspiration’s color, see with your own eyes

The installation art “Emotional design”displayed in Design Shanghai travelled all the way from Roca Barcelona Gallery to Shanghai. The designers of this collection believe that inspiration shares the same nature with emotion. Although they don't have physical existence, they can be truly felt. “Emotional design”sets Roca’s Inspira、Amberes and W+W as prototypes and uses various materials such as fiberglass and colored gel to create the liquid texture, concretizing the ingenious idea behind Roca’s products.

Inspira

Amberes

W+W

灵感形状，立体描画

艺术展品之外，现场妙趣横生的VR环节让人瞬间置身奇妙的三维世界， 戴上VR眼镜，一组由方形，圆形和柔方形三种形状链接而成的Inspira系列台盆跃然眼前，体验者可用线条和色彩尽情描绘Roca乐家产品为其带来的无限灵感。

Inspiration’s portrait, draw in 3D

In addition to the artistic exhibits, the VR booth in Roca Garden brings a magical three-dimensional world to audiences. When putting on the pair of VR glasse, three interconnected Inspira basins, in the shape of square, circle and square with soft edges, would appear vividly on sight. Experiencers could then use lines and colors to paint their own scenarios inspired by Roca and its products. 

灵感典范，穿越而来

设计上海期间，一场别无二致的乐家百年海报展在Roca上海艺术廊拉开了帷幕。艺术廊作为上海地标性设计建筑入选设计上海In the city全城观展巴士线路停靠站之一，参展公众可免费搭乘巴士至艺术廊观展，纵观乐家百年来经典海报设计，延续灵感之旅。

Inspiration paragon, travel through time and space

During 2017 Design Shanghai, an exhibition featuring Roca’s commercials over the century will be unveiled at Roca Shanghai Gallery, which is a local design landmark and a stop along the Design Shanghai’s “In the city”bus route. Visitors can take a free ride to the gallery and appreciate the classic Roca posters design in a hundred year and continue the discovery of inspiration.

龙头的触感，水流的温度，设计的价值在我们频繁使用的物件上有着很好的体现。Roca乐家的设计师感知着你对精致生活种种诉求，将关于产品的灵感和巧思幻化为一条条线，一个个角，一片片面，融入每一件为你量身定制的卫浴场域艺术品之中。相约设计上海，Roca乐家与你对话艺术，体悟品质生活之魅。

The touch of a tap, the temperature of the flow, and the beauty of design lead to the ultimate presentation of an exquisite life of Roca. The designers of Roca listen to your needs for it, turn their inspiration into lines, angles and planes, and finally blend these designs into every sanitary ware master piece made especially for you. Let’s meet in Design Shanghai. Roca invites you to join a conversation with design and take pleasure in the charm of quality life.

关于乐家卫浴：

作为领导全球的卫浴品牌，Roca乐家百年以来传承欧洲设计精髓，云集国际级设计大师，融合全新科技，提供品质卓越和环保的产品。Roca乐家产品遍及170个国家及地区，成为深受消费者喜爱的卫浴品牌。

Roca乐家以创新、设计、环保和注重生活品质为品牌核心价值，在巴塞罗纳设立全球设计中心和创新实验室，始终坚持技术和设计创新。Roca乐家与众多蜚声国际的设计大师，如赫尔佐格和德穆龙（Herzog &De Meuron）、莫内欧（Moneo）和奇普菲尔德（Chipperfield）合作，以时尚设计创新卫浴潮流。Roca乐家更是环保先锋，长期致力研发及生产节能及节水产品，获得全球用家的支持和青睐。

About Roca

As a leading bathroom and sanitary ware brand, Roca has been providing environmental protection products of high quality for most of the past century with European design essence, international distinguished designers, innovation, technologies and its pursuit of excellence. Nowadays, the products of Roca are now available in over 170 countries throughout the world and become the favorite brand of bathroom products.

Design, innovation and technology are the key differentiators of Roca brand value. Roca owns a global design center and an innovation lab in Barcelona, which will persist in technology and design creativity. Roca cooperates with many renowned international designers such as Herzog &De Meuron, Moneo, Chipperfield, to lead the bathroom fashion trend with design innovation. As a pioneer of environmental protection, Roca focuses on developing and producing products of energy and water conservation over a long period, which has received a global support and favor.